Current Favorite Drugstore Makeup (Top 10)

Today I’m sharing my favorite drugstore makeup! You don’t have to spend a lot of money to get quality makeup products. Give your wallet and Sephora a little break, and see if you don’t end up reaching for these over your luxury products.


1. e.l.f. Hydrating Face Primer

Face primer is one of those “princess” products that you certainly don’t need, but once you try it you will probably be hooked. At least that’s what happened to me. Like a base coat your nail tech would apply before your colored polish, primer preps and smooths your face for foundation. This particular primer is extra hydrating, which is great for my dry skin. It’s an opportunity for me to squeeze a little more moisture into my routine. It also smooths over any pores or texture just a bit, making skin appear more flawless. The formula is an unscented colorless silicone-feeling gel.

$4.99 at Target




2. L’Oreal True Match Lumi 

This foundation is SO good. It’s creamy and blends effortlessly with a damp beauty sponge. It gives skin a beautiful, subtle, and healthy glow. There’s a great color range. The coverage is decent without looking like a mask. It feels light and fresh, perfect for summer, and contains SPF 20. The bottle is glass and features a convenient pump. I have been reaching for it over my Urban Decay Naked Skin foundation — need I say more?

(I wear shade n3, shown in photo.)

$12.99 at Ulta





3. Sonia Kashuk Hidden Agenda Concealer Palette in “Light 07”

This is a product I actually didn’t like at first, but I think that’s because I didn’t know how to use it. The trick is to make sure the skin is well hydrated, so that the product can glide and blend without getting cakey. I like to apply it with my fingers, the warmth of which makes the product seem to melt into the skin and look very natural. This is a great little concealer palette that will cover all your bases (no pun intended). It contains three concealers/correctors and one setting powder.

  • Top left: Neutral toned concealer
  • Top right: Salmon toned for correcting bluish under eye bags
  • Bottom left: Green toned for correcting redness and blemishes
  • Bottom right: Matte powder for setting and subtle highlighting

$8.99 at Target

4. NYX HD Finishing Powder in “Banana”

NYX HD Finishing Powder is a great setting powder for the under eyes and the high points and “t-zone” of the face. It is super finely milled and looks so smooth and pretty on the skin. Some days I find myself going a little hard with it, but somehow it never looks overdone or cake-y despite my heavy hand. The subtle yellow hue (hence the shade name) really brightens the skin, leaving you looking fresh and wide awake. Paired with a good under eye concealer, this HD powder creates flawless and crease-free under eyes that will last all day.

$9.99 at Ulta

5. NYX Micro Brow Pencil

I’m not going to beat around the bush here; this brow pencil is a drugstore dupe for the Anastasia Beverly Hills Brow Wiz ($21). I used to use the Brow Wiz, but was annoyed at the price tag considering how quickly I was going through them. At less than half the price, the NYX option is a no-brainer. As the name suggests, it has a fine point for precise and detailed work. The spoolie on the other side is handy for taming brow hairs and distributing product evenly throughout. My shade is “taupe”, which is essentially identical to Anastasia’s shade of the same name.

$9.99 at Ulta

P.S. This pencil is almost always “Buy 1 Get 1 50% Off” at Ulta! 😉

6. L’Oreal Voluminous Lash Paradise

You might have heard about this mascara lately as its been getting a lot of hype within the beauty community – and for a good reason! A new version of the original L’Oreal Voluminous Carbon Black mascara, Lash Paradise is a big winner for me. I liked the look of the Carbon Black mascara on my lashes, but it smudged and transferred by midday.

Lash Paradise is all the goodness of Carbon Black, but without the smearing and mess. It is definitely a volumizing mascara first and foremost, but it does a fair bit of lengthening as well. It can tend to pick up more product than necessary, so making sure to wipe off excess is essential in preventing clumpiness. Personally, a like a slightly spidery and clumpy lash, and this mascara gives just the right amount. It builds the volume quickly too, so it’s great for ladies in a time pinch. Lastly, when I feel like I need a little more length and definition, I will follow-up with the next mascara I’m going to talk about (see below).

$9.99 at CVS

7. CoverGirl Clump Crusher by LashBlast

I love this mascara for completely different reasons to the one above. CoverGirl’s LashBlast line of mascaras are all generally good, but the Clump Crusher (green tube) is amazing for separation and definition. The brush is plastic, slightly curved, and covered in tapered bristles that separate lashes for a very fluttery effect. It does take a little longer to build it to the volume I like, but with a little patience the resulting look is fab; long, thick, and separated lashes. Plus the formula doesn’t smudge or transfer on me! A more natural look can also be achieved with this mascara by wiggling the brush gently through the lashes once or twice.

$8.99 at CVS

8. Rimmel Exaggerate Full Color Lip Liner in “Eastend Snob”

When I started to explore lip liner a few years ago, one of the first ones I ever tried was this one by Rimmel. I think I saw Anna Saccone use it in one of her Youtube videos, which meant I had to have it, too. The formula is matte and long-lasting, but not overly drying. The color is what drew me to this pencil; it’s the perfect natural dusty rose shade. It’s enough pigment to amp up my natural lip color without being too dramatic and “made up” looking. Sometimes I wear it by itself or with a bit of lip balm, or underneath lipsticks (looks pretty with the next product).

$6.49 at CVS

9. Rimmel Lasting Finish by Kate Lipstick in “104”

These Rimmel lipsticks are a great lip product, especially considering the cheerful price. They have a beautiful, very comfortable matte finish (it is not completely dried down in the swatches above). The application is very creamy and satin-y, but dry to a pretty matte. They have a decent longevity, but won’t last through the average meal. Lip liner definitely boosts the lasting power, and the Exaggerate liner mentioned above pairs really well. In terms of color, the lipstick is very similar to the “Eastend Snob” liner, but with a slightly more mauve tone. I like wearing this lipstick during the daytime, like to work or out for lunch on weekends. For a darker, bolder color with a similar dusty hue, try shade “107” – great for Fall and Winter.

$4.99 at Target

10. NYX Soft Matte Lip Cream in “Stockholm”

As far as beauty trends over the last few years, liquid lipsticks have dominated the scene. But they can be tricky to apply and very drying on the lips. I think of these NYX Soft Matte Lip Creams are a good “beginner” liquid lip. The formula is more of a whipped mousse than a liquid, making it easy to apply and manipulate. It goes on soft and velvety, and then sets to a matte finish. The color “Stockholm” is described by NYX as a “mid-tone beige pink”, which I think is pretty accurate. Amid all my rosy hued lip products (my weakness), this one is a good warm toned option.

$5.99 at Ulta

And those are my favorite drugstore makeup products; the best affordable picks that will make you second guess your high-end favorites. Did I miss anything that you love? Let me know in the comments below!

Thanks for reading!


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